This week, was our (my) first week working towards this assignment.
I first had to choose a group. My group consisted of Hanna Kang, Daniella Cheong, Reagan Fletcher-Wode and of course me. Ashley also joined the group, but she wasn't considered as a group member because she was going to leave Australia next week and study at America. It was really unexpected, because I didn't know about it until that day. Anyway, Ashley was just an extra person who can help out for a little while until she leaves.
What we completed this week included firstly and most importantly, going through the task sheet with Mrs Scruton and understanding what we are suppose to do for this assignment. The task was that I (or the group) have just been instructed to design a new, innovative advertising campaign for a new client. What (we as a group) did this week was firstly pick an NPI - a Non Profitable Institution. We decided on the special group called UNICEF that helps children in the 3rd world country that are very poor. And as individually, during the lesson, I just contributed into giving lots of ideas for the group.
Next, we had to choose using which kind of way to market our product. Personally, I really wanted to a TV ad or Internet Ad, but I was only one in the group that wanted to do that. The majority rules with doing Print Ads. Oh well, I can't just disagree with the group!
In the second lesson of this lesson, we identified what target this audience is that we are aiming at and we said that our NPI is targeted for teens, because simply we are "teens" ourselves at the moment.
I felt that as a group we successfully worked together well, because we thoroughly discussed specific details on what we did. We also did well in creating the plan of all the target audience, paragraph of what our NPI is about and most general things that we were suppose to type up during the lesson. However, Daniella was still new and was still trying to contribute as much as she could. =] (She'd be trying her best!) One thing that wasn't good was that we were not concentrating enough, we always got distracted everywhere. So, as you can see there's a certain place we could improve on next time and that's to try and not get entranced to something else anywhere...
Um... to be quite honest. I found that I really didn't learn anything, I just had the feeling of not fully getting what we want and things like that. I'm still on fixed on knowing what NPI we're doing, what it's Target Audience is, what it aims to do for the people...
I should pay more attention to what Mrs Scruton talks about in class so I can get the jist of it. =)
Anyway, everyone participated well except, for maybe our new Daniella, but she still gave opinions which was really good! And as usual, Hanna works the best, thinking quickly, typing lots of information up and lots more to do! Reagan just helped us making the decisions and again she's the idea-giverer. Me too! I gave lots of lots information, but unfortunately, everyone's been contradicting what I want. It's very weird and I wanted to have something in the assignment included with some of what I say.
Besides that, that's the weekly report I have for our Business Assignment!!!!!
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