What we did as group this week was mainly focusing on dividing tasks and discussing about the idea splits, design of the product and target audience (specific promotion strategies). Mrs Scruton handed everyone out a sheet of paper that showed the 4~5 focus tips of marketing mix. It contained 5 main elements of what we needed to talk about, it had the 4P's which Mrs Scruton has told and explained to us at the beginning of the term. They included price, place, promotion and product. I was split to be responsible of doing the promotion section of the product.
After all this long discussion, we worked on organising of what we wanted to do for the design of the product. We wanted it appealing, attractive and an piece of ad that entices the audience into interest. It really isn't that easy after all when working through this piece of assessment. I came up with the idea to the group that I wanted a catchy line or jingle... Then I thought of one that was related to the familar proverb --->>> (An apple a day, keeps the doctor away!) So then I was thinking of "A coin a day..." We all thought for so long to find a good ending for the sentence, but it was impossible, so we wasted our time for 20 mins thinking of a good sentence to end the punned proverb.
Later on we just left the sentence and decided that everyone must have a fair share of making and designing the productg ad. So, then Reagan and Hanna came up with the best idea, and it's to split a the ad piece into four parts. So in our advertising sheet, we shall have 4 pieces of "edited, photoshopped" pictures. Then, we had to be creative to make up our own sentence to go with the picture that each and everyone had made.
We tried to get ideas from previous ads that UNICEF had done before. Some were like this: ... But what I gathered from this picture or ad was not really that interesting or appealing to me, but sure, the picture was beautiful and attractive though. Throughout, I only took the meaning that water is precious and nothing else.
There's also another picture that we flicked through, throughout the lesson. It was actually quite a really good ad and picture! But the problem is, I didn't get it at first. (but that's normal, because my brain doesn't operate that fast, and I require I look of looking and thinking before I understood the image). So, after my long think of this image, I was surprised in a way and happy to know what was going on in my picture. It was also partly good, because they wrote the meaning of what they want to say in many different languages, which portray the understanding of the fact that no matter who or where they come from, I'm just invisible to them because I'm constantly ignored whever I am in the world... It's actually quite touching after all, these UNICEF ads.
So, after a long think with everyone of the group, we all agreed to stick to the concept of everyone making a photoshopped picture according to a certain subject they want to voice in. (e.g. Daniella C is doing a picture of child abuse, she will find and photoshop a child abuse picture and then come up with a sentence or too, or any sort of jingle/rhyme that's catchy and place it onto the picture...)
What I did as an individual, which was my individual task were to do and work on my questions and answers for the promotion split section. I also had to find really difficulty from the internet some pictures that I could add and place together to become one fine picture of my idea (topic). My topic of the picture was decided to be on 'Lack of Education in Vietnam'. For some reason, i had no recall of when my group decided the country of being Vietnamese that we're focusing on. Oh well, I had to go with the flow... I really needed to think a good line to represent my picture, and I think that's the hardest that I'll be doing.
I think the tasks that I felt were successful was when we were deciding on who was going to do which for the 4P's. I was the first to pick! Lucky me... Poor Reagan took the hardest one because she was the last to pick, but she worked co-operatively and took the responsibilty to take on the task doing "Price & Target Market".
We definitely need to improve on something as a group, and that is to not always contradict me, because the whole group never seems to agree on a single idea I had. It's really sad... But I guess majority always rules if we were to decide on something. I think my brain operates and thinks differently from others. We also needed to improve on our progress, because none of us has really started to design our product and work on it, even on Thursday we were only starting to fully put effort into our work.
Personally, I have a really big concern about Daniella C, because she's still really, extremely quiet in discussions and everything. It seems like she doesn't know what to do and no one in our group really knows how her progress is. (Fingers cross that she'll understand everything and be able to work through what we're suppose to be doing, since she's a new student.)
This week I have gained lots of knowledge on how the system of UNICEF works, and how they're ads portray powerfully of what they're suppose to be saying. I also understood more of the poor little children in UNICEF and how much help they really need. I hope people do have the heart to donate money to them. Oh, and of course, I learnt how to Photoshop! Hanna taught me all of how to photoshop. It's so confusing and difficult, but I know I'll soon get over and use to it.
To be quite honest, each individual member in our group is working hard and achieving what is suppose to be set out for them. Although, i could see that everyone's progress was falling since on Thursday, because there was so much to do for other subjects that we couldn't really fit Business in to work on. Not that Business isn't important, but other subject's work were due first and were priotised to be finish. The only individual member that I'm concerned with again, as I said before was Daniella Cheong, and also ME!!!!! I'm falling quite behind with what I'm suppose to be doing... Anyway, I shall catch up this week!
0 comments:
Post a Comment