Throughout this week, Hanna and I had a hectic schedule to follow with our assignments and tests, whereas Reagan and Daniella was in a different class and had their assessments scheduled differently to ours and so they didn't have as much on. But then again, Hanna and I worked a lot on throughout this Business assignment, trying to improve and do as much as we could.
Although, I must say that Hanna did work a lot harder than me, because had continuously done many drafts for her advertisment until she got it perfect. I saw her progressing with her ad each day by day, and I was much lazier and I still haven't fully finished my ad by this stage. Not that I don't know what i want to do, but it's just that I really want to take time to spend on making a very attractive/enticing ad for the audience. I have really about that, because I was assigned to do the speech write-up for the Promotion section, and this section challenges me to think and reflect and making the ad and finishing product successful and extremely appealing to the consumer/audience. Another thing that struck me to finish my advertisement is that I couldn't find any pictures from the internet that I can overlap and contrast my pictures into forming a well, sympathetic-feeling piece of work of a UNICEF ad.
Well, what we completed during this fortnight as a group is to mainly form a caption phrase (heading) for the ad. We have come up together with as many captions as possible during one lesson, and it was extremely difficult. I was trying to contribute to the group by browsing through the Internet for ideas, but then Reagan said that I wasn't helping the group and i remember that I was really angry at that moment. Finally, I said to Reagan that it's not that I'm not contributing to the group, but i really want to find the best possible caption we could make for the group, and it doesn't require only 10 mins of thinking, it should require at least 30 mins to make the caption as alluring/charming as possible. I even said that so far what Hanna and Reagan's come up ideas aren't really that good. (As I told you before, the whole group always contradicts with me, I don't know why).... I realised I was a bit tough on them so I said sorry, but after all I want our group to look good and come up with an extremely good ad!
Some few of them that Reagan and Hanna previously came up with were:
- Why can't they live like us?
- Every child deserves a future.
- Dollars from you will be their brighter future.
- Throw away a dollar, throw away a future.
- Each dollar gives us nothing, but to them it means a brighter future.
They were ok, but they were seriously like all average ads... I don't want our caption to be that "boring..." So finally Hanna and Reagan decided to be determined to find a good caption to satisfy my "wanted to be interesting" behaviour. The little quote fromt the Internet they found was "Your dollars can literally provide kids tickets to a new life." This by so far was one of the best captions we found that we could use for our ad. There really weren't any better ones so we decided to use this one. >>> But we all thought that it was inappropriate to copy from the internet, since it's plagiarism. So, as a group we totally remade one up together and re-ordered the words. So, in the end we came up with...
"Your dollars will provide tickets for brighter futures in Vietnam. Literally."
Although I thought it was quite weird to have "literally" to end the sentence, overall the caption was quite good and interesting. And of course, if we had loads more time to complete, I bet I (and the group) would make one up a million times more interesting!!!
We also together looked at each others progress of their ad product pictures and evaluated on them. One day, Daniella showed us her ad picture! She drew it all out by hand, and it freaked me out because it was so good. I literally thought she copied it out of a cartoon book!!! She's amazing, I wish I was like her. It seems that her ad section might be pretty good, and she also portrayed the distinction between a poor Vietnamese girl without a family and one who has a happy family going out together to play all the time! What great ad section she did... I was so envious! >_<
So, what i did as an individual this week... as would be known is working on my ad. The ad is such requires such hard work and effort. (I've described my progress of ad in pargraph 3.)
This is one of the pictures that I found on the internet that I might use... ( I might cut the girl who's drawing...)
This picture later decided on the whole group that we should use the girl on the left as our main theme for poor vietnamese girls...
Another thing that I needed to work on individually was on the Speech. I remember the 2nd week with my 2nd blog I was still was trying to answer the questions on the Promotion section, and i was struggling with understanding on what I was suppose to write for my speech and answer. Finally, within this fortnight, I got the hang of it and asked Mrs Scruton clearly what I really needed to do. The section that mainly confused me was the questions where it asked (e.g. Explain HOW YOU achieved the objectives of creating consumer awareness of the product.) This is because I had to re-do a whole product myself on the ad in creating consumer awareness. Mrs Scruton later told me that it was supposed to be (e.g. Explain HOW YOUR GROUP achieved the objectives of creating conusmer awareness of the product.) And so I understood that it was supposed to be about the group. Anyway, after understanding this concept. I took a whole 3~4 days to write my speech. I remember my first draft when I was practicing my speech, I had at least one thing wrong in every sentence so i constantly stopped in my speaking and had no understanding what I was saying. I even said my speech in front of Hanna and she totally laughed her head off at me, and of course I was cracking up myself too. Anyway, after that I took a few days to fix it up until it was pretty good, and i was pretty happy. I edited my speech until it was pretty much what I call "fine." I looked at how I answered everything and I really do think I answerd everything well. But I had the biggest problem, and that is time. My whole speech is about 7 minutes, and that's terrible. The requirement for an individual's speech should be 2~3 minutes. So, I took another day to occupy myself in editing and cutting down my speech. It finally went down to about 5 minutes. That's the final speech that I sent out to Mrs Scruton. I was so happy when I got my speech but that Mrs Scruton said my speech was really good, and so was "Hanna's". (That's really predictable, since everything that Hanna does are always excellent and good!) Anyway, Hanna and I exchanged our speeches to each other for comments. That's a really good technique for evaluating and editing. =]
Throughout the fortnight, the activities we mostly felt successful as the group was to produce a caption heading and having everyone combine a picturistic ad. (except naughty me) What I did successfully for the fortnight was creating my speech. What we all could have improved on as a group was to discuss our things clearly to each other and not produce so much arguments (especially with me). We should almost make sure in improving that everyone gets the communication on what's going on, and that everyone should have a copy of the group's work. At the moment, Hanna hasn't sent me a document of one of the group's work, so I'll be waiting for it. Another improvements was to make sure that everyone's on task into knowing what to do and what's happening around with everyone so we can start combining what we all did together to become one whole piece of product. What I should personally improve on is time management, because i really should be finishing my ad off right now! I need this whole running of the campaign to be magnificent!
What I learnt a lot based on this fortnight is mainly Photoshop. I took ages to get used to it, but still at this stage I'm no where near understanding most things in Photoshop. I really am terrible with technology, I am totally struggling. Luckily I have the "smart" Hanna! Everyone in the group was experiencing the same problems with Photoshop, and i also need to try and download the software at home. The problem is, I have to pay for it. So I still didn't download it (it's such a nuisance...) I also learnt a lot into understanding the concept of how to captivate the consumer's heart and interest into the product. It is of course, extremely hard. I also learnt to deal with time management (of any kind!!!)
Everyone worked well in our group, although I've been really tough on everyone, because I wanted everyone to do well and that our group to look well. Still the problem is (I'm letting everyone down because of my ad... I'm not an effective part of the group! I need to hurry up!) Reagan was a brilliant member into contributing to the group, but still she was a great contradictor/opposer of me. I guess having arguments to bring us into deciding good ideas! Hanna, was basically the tutor of the group and helped every a lot! It was great, and was effective since she gave advice to my speech, and in return I gave advice back to her. Finally, Daniella... I still wanted her to speak up a bit more, she is definitely improving! And she's putting great effort into the group. Anyway, overall I am proud of everyone and their workings with the group. The only person that i'm not happy with is "me..." I need to work much harder!
I give my trust that our group will present a great campaign!!!
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